About smarTours

Find Your
Perfect Tour

Sign Up: Best Deals
& Exclusive Offers

Since 1996, over 200,000 travelers have trusted smarTours to take them on adventures around the globe. With a mission to make once-in-lifetime trips accessible to all customers, you won’t have to wait or compromise when booking with us. We’ve thoughtfully chosen top international destinations, expertly crafted trip itineraries, and organized all the important travel details so you get the best experience possible for your money. We also value our customer feedback, insight, and stories, and that has enabled us to enhance our tours year after year. No wonder we have so many repeat customers—some joining us for 5, 10, or even 15+ trips!


The smarTours team loves helping people see the world and works tirelessly to bring you incredible experiences you’ll never forget. From our passionate product and operation managers to our creative marketers and resourceful reservation agents, we make checking items off your bucket list feel effortless. With our curated itineraries, affordable pricing, and team of down-to-earth travel experts, you’ll know you’re making the smart choice when you book with us.


  • Airfare included from a specified U.S. origination airport
  • Smartly curated itineraries featuring fascinating sightseeing and exciting excursions
  • English-fluent guides who are passionate about each destination
  • Industry-leading smart-sized groups averaging 23 travelers
  • First-class accommodations and most meals


Because of our unique itineraries and exceptional deals, many of our tours have been featured by top news outlets. Head to our In the News section to read more.

We look forward to making your dream trip a reality—so where can we take you next?


United States Tour Operators Association Membership

USTOA MembersmarTours is a proud member of the United States Tour Operators Association (USTOA). The USTOA represents the world’s leading tour operators, and smarTours is proud to be one of 56 members. Our active membership requires that we meet a minimum requirement of $1 million professional liability insurance (we have a $5 million policy) and to participate in the $1 Million Travelers Assistance Program, a sign of our financial strength and commitment to our customers. Please refer to our Terms and Conditions for more information on the $1 Million Travelers Assistance Program.