Why We're Different: The smarTours Pillars

Find Your Perfect Tour

smarTours® was founded in 1996 with one goal in mind: to make it possible for our customers to experience more once-in-a-lifetime trips. We believe international travel should be accessible, and we work tirelessly to deliver great tours at a price that allows you to take amazing trips again…and again…and again. No wonder we have so many repeat customers, some joining us for 5, 10 and even 15 trips!

At smarTours, we want you to feel smart about your travel choices. We also want you to join the vibrant, welcoming and well-traveled smarTours community. That’s why we build every tour on the foundation of our pillars. You can be confident booking with us, knowing that you will enjoy:

Local-Led Journeys

Guided by our passionate and experienced local tour directors that bring the destination to life through personal anecdotes, authentic cultural experiences, and more

Seamless Experiences

Enjoy meticulously planned itineraries with hassle-free arrangements (from hotels, many meals, and more), blending must-see spots, hidden gems, and free time for independent exploration

Creating Connections

Our smaller groups allow for deeper connections with local communities and individuals, and fellow travelers alike all under the guidance of our local experts