Why We're Different: The smarTours Pillars

Find Your Perfect Tour

smarTours® was founded in 1996 with one goal in mind: to make it possible for our customers to experience more once-in-a-lifetime trips. We believe international travel should be accessible, and we work tirelessly to deliver great tours at a price that allows you to take amazing trips again…and again…and again. No wonder we have so many repeat customers, some joining us for 5, 10 and even 15 trips!

At smarTours, we want you to feel smart about your travel choices. We also want you to join the vibrant, welcoming and well-traveled smarTours community. That’s why we build every tour on the foundation of our five pillars. You can be confident booking with us, knowing that you will enjoy:

Smart Guides Caring, knowledgeable, and passionate—our guides bring the world to life with insights and stories that can only come from a local

Smart Sized Perfectly sized with groups of no more than 30 (and an average of 22!) so you can connect with your fellow travelers and locals alike

Smart Pricing Hand-picked accommodations, sightseeing, transportation, and many meals all at a great price without compromising quality

Touring Made Smarter The details are taken care of, and there’s a team to support you every step of the way so when you travel, you can live in the moment

Bucket-List Destinations The must-see attractions you’ve been dreaming of plus authentic local experiences come together to make for a life-changing tour