Why We’re Different: The smarTours Pillars

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smarTours® was founded in 1996 with one goal in mind: to make it possible for our customers to experience more once-in-a-lifetime trips. We believe international travel should be accessible, and we work tirelessly to deliver great tours at a price that allows you to take amazing trips again…and again…and again. No wonder we have so many repeat customers, some joining us for 5, 10 and even 15 trips!

At smarTours, we want you to feel smart about your travel choices. We also want you to join the vibrant, welcoming and well-traveled smarTours community. That’s why we build every tour on the foundation of our six pillars. You can be confident booking with us, knowing that you will enjoy:

The World’s Five-Star Sights You’ve seen them in movies, read about them and dreamed of visiting them. Now experience the world’s most amazing places and fascinating cultures for yourself. We specialize in tours to 50+ must-see destinations where it helps to have a travel expert making sure you don’t miss a thing. We care about making these bucket-list destinations more accessible to you.

Obsessively Planned, Continuously Curated Tours We obsess about every. tour. detail. So you don’t have to. What’s more, we’re relentless in refining our tours based on customer feedback and current trends. While our tours spotlight must-see sights, they offer ample free time for specialized excursions or for sampling the local culture at your own pace.

Professional, Knowledgeable English-Fluent Guides Only guides that meet our rigorous standards make the cut. You can count on these destination insiders to be fluent in English and passionate about revealing the local culture in living color.

Peace of Mind Guaranteed Rest assured, all smarTours feature air-conditioned coaches, full breakfasts daily, first-class accommodations with private baths, and 24/7 hotline support. While you aren’t taking a smarTour to lounge around a hotel, we do want you to feel refreshed for each day of exploration! We are very picky about our partners, too. That’s why we plan our tours with respected, recognized travel brands like Emirates Airlines, Marriott Hotels & Resorts and Fairmont Hotels, to name just a few.

Smart Sized Our Series Tours average 23 travelers. We believe this supports dynamic group interactions and ease of travel.

Smart Pricing Our tours are priced “all in” (with airfare from U.S. origination airport) and require only a modest deposit to reserve. Among our frequently asked questions are: (1) How does smarTours offer tours at that price? (2) What’s the catch? We’d like to say it’s simple, but it takes a lot of travel knowledge to plan our tours. That said, we have great, long-standing partnerships with leading travel providers; and we don’t pad our trips with unnecessary costs. We believe that’s the smartest way to travel.