Affinity Groups

Perfect for universities, alumni organizations, and more!

Build your own personalized portfolio of tours for your organization! Not only can you plan a private group tour, but you can also build a portfolio of private group tours, allowing you to share incredible travel experiences with a larger organization. The frequency of departures, inclusions, and more is up to you to decide as our Travel Consultants lend their expertise and make the arrangements.

We put your experiences first, by creating the perfect itinerary combining bucket-list must-sees with an opportunity to create local connections and truly experience and appreciate the local culture. On tour, you’ll enjoy the expertise of a guide who is English-fluent, experienced in managing groups, passionate about their country and sharing it with travelers, and most of all – ready to help your group in whatever way they can to ensure it’s a trip of a lifetime.

Private group travelers at the World Expo in Dubai

Benefits & Perks

By choosing to build a portfolio of private group tours, you can customize your private group itineraries and enjoy special benefits and perks! You can travel for free as the group leader plus unlock special savings for your companion when the size of your group for that departure reaches 40+ travelers! We can also customize your round-trip international flights so your group can travel from your local airport, upgrade your accommodations based on your preferences, and add additional experiences catered to your group’s interests. See below for more details about available perks at each group size! 

Benefits & Perks20-29 Travelers30-39 Travelers40+ Travelers
Select from our portfolio of 50+ Countries
Dedicated Travel Expert to assist you
Dedicated marketing support
Pre-trip presentation or webinar for your group with your Travel Expert
Fly round-trip from your preferred city
Group Leader travels free
Group Leader’s companion enjoys 50% off of the land price
Group Leader’s companion enjoys 100% off of the land price
Optimum pricing**✓+✓++

**The bigger your group, the better your pricing! Our prices are typically optimized for a group of 20+ travelers, but as your group grows, we’re able to better negotiate and are often able to get better per-person pricing!


Clearwater/St. Petersburg Ski & Sports Club Group on the equator in Kenya.

Clearwater Ski Club to Kenya in September 2022

“Our safari was just fantastic and I can’t come up with one complaint regarding the services offered. Our safari driver guides were wonderful and their 20 years of experience showed – always courteous, patient with all questions, and excellent drivers. We checked off every animal on the list and the accommodations exceeded our expectations. I can’t thank you enough for getting us on this trip of a lifetime. Everything was seamless!”

– Polly T., Clearwater Ski Club

Part of the Beyond Horizons Group at Abu Simbel.

Beyond Horizons Group to Egypt in March 2022

“I am pleased to inform you that the group had an absolutely marvelous trip. The execution of every segment was flawless, the hotels were clean and workers were efficient in their service. We are thoroughly pleased with all aspects of the trip, although it was exhausting. Everyone returned safely with lasting memories. Thanks for all your work in making this a successful trip.”

The Cesar A. Group at the World Expo.

Cesar A. Group to the United Arab Emirates in October 2021

“I just want to say thank you very much. The group had a beautiful trip and came back very happy. I hope we can travel with SmarTours again soon, it was a pleasure working with you.”

– Cesar A., Group Leader

Read more in-depth interviews with group leaders! Choose from one of three interviews below!

Hear from smarTours traveler and tour director, Mable J., about her 2019 private group to Morocco!

Read our interview with the Charles H. Wright museum’s staff and families about their 2019 smarTours trip to Egypt!

Hear from smarTours traveler and former Senator of Iowa, Daryl Beall about his 2018 smarTours family trip to Ireland.

Still Have Questions?

One of our Travel Experts would be happy to contact you about traveling with smarTours on a private group basis! Click “Request a Quote” to provide our Travel Experts with some preliminary information about your group, what you’re looking for in a tour, and how best to contact you so they can follow up.

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