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Justin Mitchell


Sr. Director of Finance & Analytics


Justin grew up in Connecticut and still calls the Constitution State home. (His home state of CT is also known as The Land of Steady Habits – who knew?) As an undergraduate, Justin majored in History, spending one year studying abroad in Madrid.  He continued his education with an MBA, concentrating on corporate finance, and is currently working his way through a CFO Certificate Program. 

After an earlier career in finance and investment analysis, Justin joined the team at smarTours in May of 2018. As Co-President and Head of Finance, he keeps us all focused on financial KPIs and our business performance across the board. He also moonlights as our head of Human Resources and heads up our corporate policy development. He loves the fast pace, roll up your sleeves attitude, and high sense of urgency with which everyone on the smarTours team works. 

Justin really enjoys working out and playing many different sports, and balances out his active lifestyle by making sure he eats ice cream or Honey Nut Cheerios every night. He loves travel for the opportunity it provides to experience daily life and customs unique to a place and its culture. Top on his bucket list are visiting Japan, Greece, and Scandinavia. 

Favorite smarTours destination: Spain